Reading a profile
DonorAtlas is the deepest and most accurate dataset of people ever created. This article walks you through a profile and how to interpret it.
DonorAtlas is the deepest and most accurate dataset of people ever created. This article walks you through a profile and how to interpret it.
A donor profile gathers everything DonorAtlas knows about one person onto one page: their background, giving history, wealth, and connections. Below, we'll walk through the whole profile, top to bottom, and cover how to interpret each section.
The walkthrough below uses Eric Schmidt, the former Google CEO, as an example — exactly how his profile might appear in DonorAtlas.
If anything on a profile looks wrong, the button at the top right is where you put it right. It opens three ways to do that:
Nonprofit pages carry the same Fix profile button, with Improve with AI reserved for donor profiles. On a company or school page the button is Report, which opens the assistant straight away, with the same Message our team directly button under it.
In the next article, we'll go step by step through the wealth section of a profile — net worth, income, and assets.